Mobile CRM, or Mobile Customer Relationship Management, can be conceived as a CRM platform that has been specially designed for mobile devices, tablets, or mobile gadgets, allowing employees of a business to get a broader CRM experience on their mobile devices. Going mobile is a rapidly growing industry trend around the globe nowadays, thus mobile CRM is merged with both mobile sales marketing and customer nurturing. The goal is to facilitate employees working from remote locations and in a meagre environment to have access to all the features provided by traditional CRM on their smartphone, basically empowering them to do everything that they would do from a laptop/desktop.
Unlike traditional CRM software, Mobile CRM is the latest approach being followed by Enterprises worldwide. CRM is now accessible through your smartphones with additional security, accessibility and mobility.
Smartphone’s have become an undetachable body part of humans now, smartphone’s necessity is felt right from doing our daily chores to managing the office work, everything in day-to-day activities. Mobile CRM for sales and marketing is the latest reform that is grabbing the market swiftly which is derived from the increased usability of smartphones.
We all have figured out how necessary a CRM is for Managing a Business-Client Relationship, read more about it Why invest in Sales Automation for more. Surveys had proven the fact that Businesses that implemented Mobile CRMs or even traditional CRM had better sales and operations experience also better resource management and client satisfaction ratio as compared to others overall. Mobile CRM also assists in maintaining and tracking transactions records, communications of the clients, and the entire enterprise’s dealings under a single database.
In the final assessment, a mobile CRM is helpful for businesses to maintain a mutually beneficial relationship with customers by improving sales processes and ensuring timely follow-ups.